Relevant Communication
"We believe mobile marketing delivers real measurability & provides a new level of engagement. Mobile marketing is a contemporary & innovative tool to reach the mobile consumer in a very efficient & cost-effective way."
What is SMS?
Short Message Service (SMS) is the ability to send and receive short alphanumeric messages to and from mobile telephones. SMS can also be used as a transport for binary payloads and to implement the WAP stack on top of the SMSC bear. SMS was created as part of the GSM Phase 1 standard.
Why use SMS?
SMS allows users to directly transmit messages to each other without the use of an operator (it is, however, necessary to have the underlying operator controlled wireless service). The first user can send a message to a mobile unit, via a direct connect computer. The SMS protocol of messaging is also "smarter" then standard paging. SMS is a store and forward method therefore, if the end user is not available, the mobile unit is powered off, or the unit is outside a service area, when the unit comes back on line the message will appear. A SMS message can also be sent "certified," where it will notify the message originator of the end user's receipt of the message.
What is a Common Short Code (CSC)?
A Common Short Code, or CSC, is a short code which is common across many wireless service providers in the U.S. Its the inter-carrier connection for your mobile application. All CSCs are 5 or 6 digits in length and can be either random or select (vanity or easy to remember). The Common Short Code Administrator (CSCA) or www.usshortcodes.com assigns CSCs to applicants allowing them to be used for the same application across multiple wireless service providers. A CSC is often called a brands mobile marketing address.
What is a short code?
A short code is a number to which an SMS or text message can be sent. A short code is fewer digits than a 10-digit telephone number. For example, a short code could be 54321. A short code may be specific to one mobile operator or common and supported by all major mobile operators.
